This fascinating question has been posed by an independent non-profit organisation, ColaLife.
You can buy a Coca-Cola virtually anywhere in developing countries but in these same places up to 1 in 5 children die before their 5th birthday from simple preventable causes like dehydration from diarrhoea.
At the current rate of improvement in child survival, it will take more than 150 years for child mortality rates in developing countries to match those in Europe and the USA today.
ColaLife is working to bring Coca-Cola, its bottlers and others together to open up Coca-Cola’s distribution channels to carry ‘social products’ such as oral rehydration salts and zinc supplements to save children’s lives. The campaign hopes to put ‘AidPods’ between bottles in crates, allowing local agencies to ‘piggy-back’ on established supply chains, complete with SMS tracking.
